Recently Optics Planet put up a Santa Kit. This kit will allow you to track down dear Old St. Nick. As I’m sure you’re well aware, this is bound to catch attention. It was recently berrated by Jezebel. The Jezebel article here. She goes on to say that Optics Planet is full of scam artists and trying to get parents to buy a $6,500 kit for their kid(s) to find a fictional character. First of all, thanks for ruining the magic that there’s no Santa for me. Secondly, let me give you cats and kittens some inside information.
The plan the whole time was to get parents to buy their kids a super expensive kit. It was, in no way, trying to get customers’ attention. It was, in no way, trying to get more people to see other products on the site. It was, in no way, a joke. Jezebel is on to Optics Planet. It was, in no way, a marketing trick to get people talking about the site. It was, in no way, a fun kit that gets parents and adults excited about high-tech products. It’s definitely the plan of OP to get night vision and Ghillie suits in the hands of little kids. It’s definitely the plan of OP to have deer pee for kids of all ages. (For attracting the reindeer, of course.) It’s definitely the plan of OP’s to have kids playing with trail cameras rather than playing with their new presents. That brings up another point: parents buying this for kids to use to find Santa. I’m guessing this would be an extravagant Christmas gift. But if the child opens it on Christmas, Santa would have already been gone. What would be the point. Optics Planet has absolutely no idea how to use marketing. (This is me, dripping with sarcasm.)
Optics Planet should probably thank Jezebel for getting more exposure. They should thank Jezebel for linking to their products and getting attention. From here, it looks like a win-win for OP.